CMA Award win

The Reed in Partnership Marketing team have been awarded two Content Marketing Awards. Our paid digital campaign for the YES programme won Gold in the Best Social category and Silver for Best Video - Series.

The campaign, delivered by our agency partners JBH Creative, consisted of three short sketches filmed by comedy collective The Wall of Comedy. The videos were promoted through The Wall of Comedy’s social channels, reaching 2.9m followers, including over 700,000 in London where YES is delivered. The campaign resulted in -

• 4,529 ‘likes’ on Facebook
• 675 shares
• 131 young people self-referring themselves to YES for employment support

Our Gold award for Best Social beat campaigns by adidas, Warner Bros Harry Potter Tour, Evian and Harley Davidson. During the announcement for Best Social the host made this comment;

“The winner had outstanding results on a low budget and fantastic resonance with its target audience”

Along with our Gold award we also won Silver for Best Video Series, we were again up against stiff competition beating AXA, Matalan, Evian, Alliance and Skoda.