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New campaign focuses on NE jobs


Today we are launching our new campaign to bring together employers and jobseekers in North East England.

Our delivery of the Department for Work and Pensions Work and Health Programme - Job Entry Targeted Support (WHP JETS) extension has begun supporting people in the region who have found themselves recently out of work. The service is a response to the current Covid-19 pandemic and its economic impact. Jobseekers referred to the service by Jobcentre Plus will access tailored, flexible support to quickly get back into employment.

With our support they are ready for action, ready to go and ready for a new opportunity.

Ready for Everything

Our new campaign seeks to inspire organisations across Northern England to recruit jobseekers using the WHP JETS service. By doing so they will support the economic recovery of their communities and enable people to get their lives back on track with a new, sustainable employment opportunity.

The North East has bit affected significantly by the impact of Covid-19. Figures from the Office for National Statistics (ONS) show the North East’s rate of joblessness for the period from May to July 2020 at 5.2 per cent, well above the national average of 4.1 per cent, with the number of people claiming unemployment benefit at the start of August rising by more than 50,000 from the pre-pandemic period.

Appointed to support Reed in Partnership in achieving their goal with an engaging B2B marketing campaign to inspire businesses across Northern England, is Sunderland-based marketing agency, Narrative.

Kieron Goldsborough, Managing Director at Narrative, said: “As a team of people who both work and reside in the North East, we at Narrative fully understand and have seen first-hand the impact of the Covid-19 pandemic on our region.”

“The JETS scheme is a fantastic opportunity to gain expert advice and guidance, providing service users with the skills and support required to find and secure new employment. Core to the scheme is supporting and underpinning the efforts of businesses across the North to enable and empower them to survive and thrive with the recruitment of skilled talent from WHP JETS.

“The team here at Narrative can’t wait to see the positive effect this campaign has over the next 18 months and beyond, as we underpin the sterling efforts of businesses across the country. By supporting Reed in Partnership and, in turn, those who have found themselves out of work as a result of the pandemic, we feel a great sense of pride.”

Nicola Whelan, Head of Delivery Support at Reed in Partnership, said: “Having delivered employment support for several years, our specialist advisers will provide vital support to help North East job seekers to find and secure employment within the current labour market.

“WHP JETS participants, of which we have already welcomed several thousands to the service, will work closely with Reed in Partnership’s expert Employment Advisers to develop a personal plan of action and organise all their required support, which will include training on key employment skills such as CV writing, interview skills and even self-confidence.”

The fully funded scheme will also provide its participants with access to financial support for a range of job searching activities, including help towards: travel costs, interview clothing, health assessments and training.

Nicola added:

“Absolutely imperative to the success of the JETS scheme is engagement and buy in from businesses and we hope that employers across the region get involved and use the service for the benefit of their organisations, their communities and local jobseekers.”

Employers in the region are encouraged to visit for more information on accessing the service.